Built by Akbar in 1565, Agra is situated on the banks of the river Yamuna, about 200 kilometers south of the national capital New Delhi. Agra is famous for its rich architecture and culture. The numerous bazaars are flooded with Zardozi (metal embroidery using gold/silver string) adorned cloth pieces, ittar (scents), dhurries (cotton rugs), brassware, leather items and of course souvenirs. There are many hidden wonders in Agra, which can be explored through Trabug. Taj Mahal “Taj Mahal” It’s the magical allure of the Taj Mahal that usually brings tourists to Agra. Described as a “teardrop on the cheek of time”, it truly lives up to the hype. The beautiful monument was made in the memory of Mumtaz Mahal, by her husband, Shah Jahan. One of the seven wonders of the world and a world heritage site, it is India’s most visited monument. Other places to visit “Tomb of I’timād-Ud-Daulah”
The capital of the state of Rajasthan, Jaipur offers nostalgia for the past on the busy streets of its present. Home to majestic palaces, grand forts and architectural wonders, Jaipur is a city like none other. The Pink City, as Jaipur is often called, is visited by tourists almost all year round. A Jaipur itinerary is made up attractions like Jal Mahal, Hawa Mahal, the City Palace and Sisodia Rani Garden. It is also quite popular for handicrafts, jewellery and it’s food—an interesting mix of savouries and sweets. Things to do “Amber Fort” The Chokhi Dhani Village, a one-of-a-kind theme park, is a complete family destination. There are many entertainment activities available, including camel and horse rides, folk dance shows, puppet shows, fire acts and various games. It is also renowned for it’s mouth watering Rajasthani food served with gusto on leaf platters. “Chokhi Dhani” The Jaipur Literature festival, the world’s largest literature festival, is quite famous amongst book lovers around the globe. Typically held in January at the Diggi Palace, the 5-day festival gives people around the world a fascinating insight into Rajasthan’s cultural heritage.
Ahmedabad (also called Amdavad) is the largest city in the state of Gujarat. It has many remarkable buildings, excellent museums and fine restaurants. One of India’s safest cities, it has fabulous night markets and vibrant night-life overall. If you want to enjoy proper Gujarati cuisine then ‘Dadi Dining Hall’ is the place to visit. Their staff knows how to treat their guests with veritable gestures and authentic food. Cool things to do Do the night heritage walk Attend Ravivari Visit “Bhatiyaar ki Gali” or the “Irani Café” at Teen Darwaza Fly a kite on the festival of Makar Sankranti on the river front Shop at Rani ni Hajiro Hang around in Law Gardens Go to Garba during Navratri Explore the above and other great spots using Trabug. :) Places to visit “Sabarmati Ashram” The former residence of Mahatma Gandhi and now a national monument, the Sabarmati Ashram is one of the most visited attractions in Ahmedabad. You can listen to stories about various aspects of Mahatma Gandhi’s life and also learn how to spin “Khadi” in a “Charkha”. There are also many pictures which depict the life and challenges in the life of Mahatma Gandhi during his struggle for an independent India. Other places of interest are the Auto World Vintage Car Museum, Sabarmati Riverfront, Sarkhej Roza, Jama Masjid, Sidi Saiyad Mosque, Calico Museum of Textiles, Manek Chowk, Heritage Walk and Dada Hari in Vav.
Amritsar, also known as Ambarsar, was founded in 1577 by the fourth Sikh Guru, Ram Das. The city is home to Sikhism’s holiest shrine, the spectacular Golden Temple, known locally as Harmandir Sahib. Situated in the state of Punjab, Amritsar is a mere 30 kilometres away from the Pakistan border. The National Capital, Delhi, is 450 km away. Amritsar is well-connected to the rest of India through a good rail and road network. Sri Guru Ram Dass Jee International Airport connects Amritsar to the rest of the world, with seven international destinations and eleven domestic connections. The Golden Temple is the spiritual centre of the Sikh religion. Popularly known as “Darbar Sahib”, the Golden Temple is surrounded by water on all four sides. This is what gave Amritsar its name: “Amrit-sar”, meaning “lake of nectar”. The Temple is a must-visit, even for the non-religious. Its serene atmosphere and striking design make it an automatic choice for a visit. You can book Trabug for an audio-guided tour of the temple. “Golden Temple” Amritsar is also a food-lovers’ paradise. From the Golden Temple langar, or free meal served to all visitors irrespective of faith…to Amritsar’s famous fish tikkas and lassi, you can wolf down a scrumptious meal at many, many different places in the city. Trabug can help you find what you’re looking for. Other places of interest: Wagah Border — the only open international border between India and Pakistan, which is officially accessible by both the nations. A daily retreat ceremony has been observed here at sunset since 1959. India’s Border Security Force and Pakistan’s Sutlej Rangers twirl moustaches, stomp feet, and stand toe-to-toe in a testosterone-heavy ritual that attracts thousands of visitors every day. Timings can be found using Trabug.
#1. Save on International Roaming While traveling to India, you will want to stay in touch with your family and friends back home. You might also want to contact fellow travelers whom you met along the way or reach out to any local services. Using the international roaming services of your mobile provider can prove to be quite expensive. Trabug helps you save more than 70% on international roaming. #2. Get an Android Smartphone While you are travelling to India, there is a high possibility that your mobile will not work in India due to the bandwidth compatibility issue. To stay connected, you may have to buy a new, compatible mobile phone. Trabug plugs this gap by renting a compatible smartphone to you, the cost of which is bundled with your service plan. No separate or hidden costs. We have replaced the native smartphone interface with our super-easy interface for your convenience. #3. Get a 4G SIM CardEvery Trabug Pack contains a 4G SIM card. The 4G connection will help you in speedy downloads, easy internet access, instant messaging, video calling, and much more. #4. Plans for EveryoneYou can benefit from our best-researched plans across multiple service providers to provide you with great options while you travel. You can even top-up on the go right from the smartphone! Check out Trabug’s plans.
Travelling abroad is usually an expensive affair and hence you want to make the best of the limited time you have there. To optimise vacation time you end up spending hours and hours on the internet researching about the place. You try and figure out where to eat, how much would it cost, what to see, how to get there, and so on. There is seldom room for you to be spontaneous. And if you are traveling with family it becomes even more important to make the most of your time there. You cannot be casual about your trip. Everything has to be pre-planned. What if I tell you, you don’t HAVE to travel that way. You can be as spontaneous as you want to be. You would probably not believe me. But this is exactly what we are trying to achieve for travellers like ourselves. We’ve seen that tourists waste a lot of time trying to locate good restaurants, shopping, pubs, money changers, etc. Even with copious amounts of planning, you need information about these facets, on the go. One very interesting thing that also came up during our research phase was that travellers were seldom familiar with local portals or digital properties to get the right information from, and more often than not ended up using Google for everything. Now we all know that Google is great but not perfect. My recent trip to London taught me that Google can go badly wrong in giving ratings to a restaurant. A 3.5 rating for me from Google would mean that I would enjoy a meal here. But unfortunately, I ended up spending a lot of money for really bad food. Tesco Express would have been a better bet any day. But that is the thing about internet. It is only as good as the things we ask it to do. I was not familiar with local content curators, like Yelp in the US, or Zomato in India. Hence Google was my go-to portal. After one bad experience, I started reading the reviews. The average time I ended up taking deciding where to eat went up almost to an hour. That’s a sheer waste of precious vacation time. And more often than not, I would settle for a place near to me or a short 10-minute ride away. I really could have used Trabug on that trip. If you had to spend no time planning, you would easily save about a week’s time of researching and curating stuff on your own.
We are extremely happy with the way Trabug’s logo shaped up. The word “TRABUG” is a combination of 2 words “Travel” + “Bug”. We were lucky to get a dot com domain for Trabug. To be honest, sometimes, the availability of a certain dot com domain may influence branding decisions. Even though we had other names shortlisted and we liked them more than “Trabug”, having a brand with a dot com URL, would be beneficial for us in the long run. We didn’t want the brand name to be very long and also to be difficult to pronounce. Since we were targeting mostly English speaking foreigners, we felt this name would be most suitable. This had about 0.1% chance of being mispronounced or misspelled. A good and easy recall is very important for the brand. Anyways, when we shared the name with the team, everyone was very happy. To our surprise, one of our designers did not think of it as a BUG (insect), but for her BUG was equivalent to a DEVICE. We had never thought of it. For one of my UI developers, BUG meant an ERROR. Again, something we had not thought of. But for him it also meant that we were fixing “Errors in Smooth Travel”. So, eventually it all made sense and we decided to go ahead with the design of it. I shall share some early sketches of the logo with you in a bit. We were sure about a few things from the very beginning: We definitely wanted to use the location pin as the base of the logo. We wanted to use tentacles to make it look like a bug We wanted have max 2 colors in the logo, but we did experiment with a 3rd color as well We wanted to use colors which would be vibrant and stand out. I personally love the yellow and black combination. When we were thinking about the logo, we wanted to have something which would look great in outdoor branding. We got the yellow and black from standard signage colors. You can notice signages from a distance. We also wanted the text to be Sans Serif, to keep it fun and informal. This is what we eventually came up with: Let me share with you what each element symbolises and why did we choose this over others. The head of the Bug. In our design exploration this actually came at the end. The logo was looking good but not complete without the head. You shall notice this when you see older versions. The tentacles make the Location Pin look like a bug. I specially like these tentacles because they also remind me of the famous 3D animation character Shrek. Look closely, bug’s tentacles look like Shrek’s ears. We modified to suit our logo. The shape of the “Bug” was debated for quite sometime. But being a boss has some advantages ;). I personally liked this shape of location pin as opposed to some we sketched in our earlier explorations. This particular shape gave a cool and elegant feel to the logo. The “Location Pin” represents, the location of sites, things to do etc., the heart of our concept, quite evidently. The dots represent the diverse set of information and services we have. The font for the logo was quite a struggle, we wanted to have a different Sans Serif font that did not look too casual. Found this one after days of searching. Here are some early explorations of the logo and then what we eventually put together.
This story is being narrated purely from my (Sunali, Co-Founder) perspective and my journey so far.You can expect to get the following answers from this post: How did the idea come into existence? How was the brand name decided? How did the current founders collaborate? Where are we now, i.e. October 2016? Before talking about the history of idea, I would like to tell you that it has changed considerably from the time it was first conceptualise and prototyped. Now, we can see it in real flesh and blood, with all its nuances solved. My partners Gautam and Gurpreet have played a pivotal role in making this dream a reality. Ideas have no value without execution, and you need partners, who have the ability, to look at all its flaws and work towards solving them and making it a viable business. And that is what we have achieved as a team. 1. How did the idea come into existence?The idea came from my visit to Dubai… I was carrying a Matrix simcard ( a service for outbound travelers, very expensive by the way.) and an old feature phone, which I used only for voice and text message. Being an iPhone user I had to carry an additional phone. I assumed I would get wifi everywhere I go and so things should pan out. This trip was not actually planned or lets say I was not prepared for this trip. I did not have the time to do my research online about Dubai and what I could do etc. But since I was travelling in a group I figured it wouldn’t be a problem.Anyways, to my complete dismay, wherever the tour operators took us, there was no wifi. So unless we came back to the hotel in the evening I was totally disconnected with the world (my office). The mistake that I made was, taking an old obsolete phone instead of a smart phone. But my old smartphone did not have a good battery life hence I avoided the burden of charging it etc. In retrospect not such a bad decision.I could not access my office or my team. I couldn’t speak to family or share pictures on the go. Even though I had a great time but this particular problem, kept bothering me. I faced a similar problem in Sydney too.When I came back to India, I decided to give this some more thought. I worked on a mind map, attached here. A typical design thinking exercise starts with defining a problem and then looking at probable solutions. After much deliberation the idea of “A Travel Phone” seemed viable!“What if you could get a phone that has all the information you need and also has data connectivity anywhere you go”?I bounced off the idea to a friend of mine, Lotika, who I thought would be able to look at it more critically. She too found it to be an interesting thought and confirmed that it could be a viable business model.We started the prototyping and Lotika helped me in detailing of product features and content structure. Within a month we managed to build a pretty cool prototype. Have a look…. And that is how the idea came into existence.